Buyer Persona Canvas Template

7 hubspot hubspot covers all of the persona topics but customer media device preference and biography.

Buyer persona canvas template. Download our free buyer persona template get your team together and dive in. B2c buyer persona template click on the template edit it online buyer persona canvas. Explore your value proposition against your customers needs and how your offering is perceived by your focus group. It introduces the concept of what is negative personas.

Map the influencers and stakeholders affecting the buyer. The buyer persona canvas helps you to focus your efforts on your key customer groups. Buyer personas are one of the best ways to gain powerful insights into your audience. The canvas highlights 10 areas that you need to focus on in order to deeply understand your buyer.

While the basics of most buyer persona examples will be the same there are small differences that can make a big impact. Let s start by looking at a few b2c or business to customer buyer persona examples. What would i use the buyer persona template for. A persona template is often applied in user centred design because they create better understanding of and empathy for prospects and customers alike.

Map your focus groups with a wider scope. Personas make talking about customers and their characteristics more tangible and concrete and make it easier to refer back to a pattern of characteristics. The persona canvas can be used to give a customer segment a face and name and make it easier to step into the shoes of the customer. Filling out the ux persona template allows you to create your ideal user types these personas will help you in all decision making from product features to the tone of your taglines.

Buyer persona templates are used for a variety of purposes including as a customer journey mapping tool improving customer onboarding designing sales strategies and increasing customer retention. User or buyer personas represent real living people who engage with your product. B2c buyer persona examples. It also comes with a powerpoint version as well as a pdf version.

Market8 is a special user persona template that comes with a blog post where the impact of buyer personas on web design are described. I won t tell you that persona development is easy but i will tell you that taking the time to do the proper research interview your customers and develop formal documents will pay off for you ten fold. Filestage s buyer persona template is simple and elegant. While your personas aren t modeled after any one customer they are useful cross sections of the traits that make up different demographics in your audience.

To highlight them we ll look at marketing persona templates for both b2b and b2c organizations.