Keyword Match Types Wordstream

This is the broadest and most commonly used negative match type.

Keyword match types wordstream. Intro to negative keyword match types wordstream. You don t need all three match types for each keyword in an ad group if you understand the fundamentals of each match type. When using broad match your ad is eligible to appear whenever a user s search query includes any word in your key phrase and in any order. 26 may 2020 12 00 am pdt.

And because you have to pay google ads each and every time someone clicks on your. There are three types of negative keywords. Review keyword match type and max cpc columns keyword this will pull in the keyword suggestion from the results page but you can always click into this section to make any edits to the keywords. Ok now that we re all on the same page as far as negative keyword basics go let s talk about match types.

It can even come off as needy demanding all the budget and not leaving any for the perceived superior keyword match types. Let s look more closely at an example of each match type. There are four different match type to understand and use. It is important to familiarize yourself with these to ensure you are using the appropriate settings for all negative keywords that you add.

Broad match beginning with broad match this is the default match type and reaches the widest audience. Intro to negative keyword match types wordstream. Yet when broad match is used correctly it brings invaluable data to the table and at a much cheaper price than the modified broad phrase. Let s be fair here broad match can come off as unassuming and unsophisticated.

Negative keywords have their own set of match types. Broad match modified broad match phrase match and exact match. Broad match keywords can bring in a lot of unwanted traffic and you end up spending more time adding negatives and. An overview of all knowledge base articles pertaining to negative keyword match types.

Broad phrase and exact. Negative keyword match types. I find it unnecessary to add all three match types and costly if you do structure your account that way. As you know few things are more crippling to a paid search account than wasted ad spend.

What are the keyword match types. When creating a text ad in your ppc campaign you can select broad match modified broad match phrase match or exact match for your keyword match type. Each of these match types have their advantages and disadvantages.